Tonight I saw a blog post that asked if social media could save a small business. The business is a deli.
For those that don't know what social media is:
Wikipedia say this: Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.
Examples are Facebook, Twitter, and LinkedIn.
Here is my response to that question:
Social media is a great long term investment. An investment in relationships. Relationships take time to build. If he needs a quick save, social media probably won’t do it. If he is in it for the long haul, I think social media will help him for years to come. That is if his food is great, his service is better, and he can genuinely connect with people with a honest concern for their needs.
Now that I think of it, those are the same principles he needs whether he uses social media or not.
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the little blue birdy